MQLs — So Yesterday
It is the year 2025, nearly 10 years after writing this blog , about why marketers, advertisers, Google, Amazon, and search got it so…
Win/Loss
In the downturn of 2008–2009 a client once said: It’s critical to be market leader 1, 2 or 3. It’s a killer to be number 4.
Outsell Q4/Q1 Sales Benchmark
Once again, we’ve completed our quarterly sales benchmark looking at Q4 and an outlook for Q1. We also asked a few questions about 2024 and…
Pricing
I’m taken by the complexity of pricing and how so many high-end hotel and resort properties and airlines now “nickel-and-dime” rather than…
Outsell Q3/Q4 Sales Benchmark
Once again, we ran our quarterly sales benchmark and industry performance remains sluggish. On one hand we heard at the Outsell Signature…
Outsell Q2/Q3 Sales Benchmark
Once again, we completed our quarterly benchmark on sales performance in our industry and the outlook for Q3. We’ve been doing this with…
No Question Too Big or Too Small
While the state of California decides that financial literacy is as important as cursive the rest of our world is figuring out win/loss and…
Tight Economies & Tough Tactics
Late September, with economic clouds and headwinds in full tilt I wrote about the buying and selling climate for data and information…
Information Climate — Selling & Buying
It’s routine at Outsell to regularly gather important benchmarks and provide guidance about key metrics or operating practices in our…
The Intention Economy
From: Chuck Richard Date: Friday, July 14, 2023 at 6:13 AM To: Anthea Stratigos Subject: The Intention Economy