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Springer Nature experiments with faster turnarounds, do-it-yourself services, and innovative medical publishing with its acquisition of Cureus, a tech-driven, open-access mega-journal.
Read more on the Outsell Leadership Community Platform: Cureus and Springer Nature: A Bold, New Experiment Begins
Author: Lettie Conrad
Date: January 31, 2023
Moving to a blended business model of media, events, research, marketing services, data, and information requires rethinking the company’s sales approach. This analysis explores how to think about sales structure when evolving in this direction.
Read more on the Outsell Leadership Community Platform: Four Lessons Learned When Pivoting a Sales Org from Media to Information Services
Author: Randy Giusto
Date: January 30, 2023