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The deal will help the account-based marketing solutions provider to invest further in its platform and data capabilities, as the account-based marketing (ABM) space heats up with recessionary clouds ahead.
Read more on the Outsell Leadership Community Platform: BC Partners Acquires Madison Logic
Author: Randy Giusto
Date: January 10, 2023
Does metadata allow us to verify and augment existing data sets, or is it an indexing tool that will eventually obviate the need for searching underlying data? Two researchers examine how AI-based tools for improving data and verifying research are being developed and consider future development.
See more on the Outsell Leadership Community Platform: The Future of Metadata
Interviewer: David Worlock
Date: January 9, 2023