Informa Moves into Buyer-Level Intent in a Big Way

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Informa moves into buyer-level intent joining IDG’s Foundry in taking intent data where it needs to go. Others looking to develop these solutions need to assemble the right building blocks in technology and talent to make it happen. Customers need to understand how to best use this data as well.

 

Learn more on the Outsell Leadership Community Platform: Informa Moves into Buyer-Level Intent in a Big Way

Author: Randy Giusto

Date: July 24, 2023