Due to the explosive growth in the size and diversity of data sets, the efficient organization of information has become increasingly critical. In this FutureScapes video, Outsell Chief Research Fellow David Worlock discusses the topic with expert Ross Leher, CEO and Chairman, WAND, Inc.
Our latest analysis based on interviews with B2B marketers shows the importance of intent data and how it improves focus and personalization. However, ease of use and tool burnout issues remain. It also points to future needs around conversations, compliance, niche audiences, and integration.
A major investor is asking Verisk to focus its risk data — which has emerged to become a valuable form of alternative data serving multiple sectors — entirely on the insurance industry. Yielding to investor pressures could cause information providers to miss out on a greater opportunity.
As the training market recovers from the impact of the pandemic, Outsell asked HR and L&D professionals about their future spending plans and use of digital technologies to help identify potential opportunities for product development and revenue growth in this important market.
Cengage was the first out of the gate with an “all you can eat” textbook content purchasing model for the US market in 2018. The model has now migrated, albeit in a customized format, to the EMEA marketplace, with Cengage again ahead of key competitors Pearson and McGraw Hill.
The merger of GfK and NielsenIQ consolidates share even further among the Marketing Research top 10, beyond the recent IRI and NPD combination. Deals like these don’t create growth acceleration immediately, and there are lessons to learn here.
By building a virtual solution for digital buying and selling, Drift expands from its core market and gets into a broader sales enablement space. Others looking to expand in B2B sales and marketing intelligence need to focus on M&A targets evolving into multiple spaces, not stuck in only one.
How will the evolution of data solutions impact the world of financial services? In our latest Outsell FutureScapes video, Chief Research Fellow David Worlock discusses the topic with Donal Smith, Co-Founder and Executive Chairman of Credit Benchmark.
HR Services & Solutions vendors saw revenues bounce back strongly in 2021, partially driven by increased recruitment activities. This report analyses segment performance, with forecasts through 2025, offering essential actions for firms seeking growth, new markets, and competitive advantage.
Legal news continues to act as a key differentiator in the legal solutions market, but the crown is slipping from LexisNexis as the top legal news provider.
Virtual reality has long promised to deliver more engaging and impactful learning experiences. However, while the range of available VR solutions is growing, fundamental inhibitors to mainstream take-up remain in the K-12 and higher education markets.
Business and employment resuming at higher levels drove record growth in the Tax & Accounting Solutions segment in 2021. The personal income tax segment saw the largest change as part of the new norm: Personal tax software is now rapidly displacing small accounting services.
With ESG ratings and indices saturating financial services, Nasdaq switches gears by acquiring Metrio’s ESG workflow capabilities to assist companies in compliance. The deal indicates further convergence between financial and GRC solutions as well as support of clients beyond financial services.