The Edmodo platform, used by tens of millions of K-12 students and teachers worldwide, has announced its imminent closure. It struggled to monetise despite being well established, signaling the difficulties inherent in maintaining a free online platform even in a world with soaring digital demand.
This fourth piece in our series of discussions with B2B marketers looks at marketing budgets in more detail, compares them to 2021, and provides early thoughts about what to expect in 2023. Demand generation, event marketing, and data hygiene activities are top of mind for many marketers.
Copyright Clearance Center’s acquisition of Deep SEARCH 9 offers the firm an opportunity to create more must-have application functionality for the corporate market.
Online program management (OPM) services have long been a key growth driver for educational solutions providers. However, they are now proving problematic, leading to players strategically re-evaluating their positions or withdrawing from the space altogether.
The Axios acquisition by Cox Enterprise points to the importance of lean business models, unique content, and a rabid readership base. Lessons abound for others looking for lean and fairly new acquisition targets that need a push to scale faster and bring in more revenue.
Vista Equity Partners has acquired Avalara for $8.4 billion, a record deal in the enterprise tax solution space. The cost of Avalara’s growth killed its margins, which allowed the private equity firm the opportunity to secure the top e-commerce tax solution provider.
This third piece in our series of discussions with B2B marketers looks at audience acquisition activities and needs. Marketers use solutions from both platforms and publishers, but there’s a movement to outsource work to agencies or bring it in-house as part of a broader first-party data initiative.
Product management remains a critical function in today’s modern data, information, and analytics organizations, and having key benchmarks and operating practices about the function is essential. This study updates our topical analysis from 2019 and earlier in 2022.
TransUnion partners with CreditMiner to address the spike in synthetic fraud, where bad actors build fake identities over a period of a year or more to establish false creditworthiness. Fraudsters are waging a new war with credit providers due to inflation and higher borrowing costs.
The ability to search text, video, and audio simultaneously will be vital over the next several years. Outsell Chief Research Fellow David Worlock discusses video searchability with Ben Kaube and Andrew Preston, co-founders of Cassyni, a service that makes videos searchable and referenceable.
Corporate R&D professionals, business intelligence experts, and scholarly researchers value answers based on data from a broad spectrum of integrated disparate sources. Nature Research Intelligence seeks to drive mainstream availability of such answers to players across sectors.
FactSet launches FactSet for CRM on Salesforce AppExchange, allowing financial institutions to identify and serve customers through financial news and information. Given current global market uncertainty, financial content providers are finding ways to add value to corporate functions.
As the training market recovers from the impact of the pandemic, Outsell asked HR and Learning & Development professionals about their future spending plans and use of digital technologies to help identify potential opportunities for product development and revenue growth in this important market.
This second piece in our series of discussions with B2B marketers dives into how data quality claims match reality. Despite all the marketing technology and specialized services out there, the changing marketing landscape is challenging both marketers and their platform and publisher partners.
The decline in the events business hit Euromoney hard: Despite the company’s subscription business showing growth, its share prices remain lackluster. While Euromoney agreed to a takeover by private equity firms, the path to splitting the company for short-term gains may come at a long-term cost.
