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The Year Ahead: 2025

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In this final analysis of 2024, we take a look back, building on the 2025 Outlook published in October with the latest AI developments from Q4, anticipating what’s to come in 2025.

Read more on the Outsell Platform: The Year Ahead: 2025

Author: Philipp Mueller

Date: December 30, 2024

Segment Predictions 2025: Media, Marketing, and Analytics

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The media, marketing, and analytics landscape is undergoing significant change driven by changes to search and social referral traffic, advertising fundamentals, and generative AI. Explore Outsell’s top five predictions for 2025 that shape how companies must navigate a rapidly changing world.

Read more on the Outsell Platform: Segment Predictions 2025: Media, Marketing, and Analytics

Author: Randy Giusto

Date: December 19, 2024

Construction & Property Information & Technology 2024 Ecosystem View

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This new analysis delves into the $58 billion Construction & Property Information and Technology market. The market grew by 3% in 2023, driven by high interest rates, a slowdown in new housing starts and closings and evaporated buyer demand and seller supply impacting all vendors.

Read more on the Outsell Platform: Construction & Property Information & Technology 2024 Ecosystem View

Author: Randy Giusto

Date: December 05, 2024

Outsell AI User Survey 27 November 2024

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AI is revolutionizing how we work, and the Outsell’s inaugural AI User Survey unveils bold insights into its impact across industries. From boosting productivity to navigating trust and privacy concerns, this analysis explores how organizations are embracing AI to shape the future of work.

Read more on the Outsell Leadership Community Platform: Outsell AI User Survey 27 November 2024

Author: Nick Scheponik

Date: November 27, 2024

AI User Survey 2024

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AI is revolutionizing how we work, and the Outsell inaugural AI User Survey unveils insights into its impact across industries. From boosting productivity to navigating trust and privacy concerns, this analysis explores how organizations are embracing AI to shape the future of work.

Read more on the Outsell Platform: AI User Survey 2024

Author: Nick Scheponik

Date: November 27, 2024

DemandScience & Terminus’ Merger Signals Market Consolidation Ahead

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Terminus and DemandScience have merged to form a unified platform under the DemandScience name, combining strengths in account-based marketing, demand generation, and revenue intelligence. The partnership offers enhanced solutions for B2B marketers, including lead gen, ABM, and unified reporting.

Read more on the Outsell Platform: DemandScience & Terminus’ Merger Signals Market Consolidation Ahead

Author: Randy Giusto

Date: November 25, 2024

Financial Information & Technology 2024 Ecosystem View

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The second analysis in our series of new market intelligence formats delves into the $108 billion Financial Market Infrastructure (FMI) sub-segment of the broader Financial Information & Technology ecosystem. This sub-segment grew by 6% in 2023, driven by rising commodity and fixed income trading.

Read more on the Outsell Platform: Financial Information & Technology 2024 Ecosystem View

Author: Sachin Gulab Kalwani

Date: November 14, 2024

SearchGPT’s Integration into ChatGPT Further Changes the Future of Search

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SearchGPT arrives in ChatGPT, capturing many features people are used to, but with notable absences for advertisers and marketers. The race is on for AI search between OpenAI, Google, and Meta, which will change media and search engine optimization (SEO) strategies for many.

Read more on the Outsell Platform: SearchGPT’s Integration into ChatGPT Further Changes the Future of Search

Author: Randy Giusto

Date: November 11, 2024