Patent Research Solutions Survey 2022: Buyer Profile and Budgets
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Patent Research Solutions Survey 2022: Buyer Profile and Budgets

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As patent data is increasingly consumed by a wider range of professionals and industries, customers’ profiles, demands, and brand perceptions are shifting. This analysis is the first in a four-part series exploring evolving customer traits and demands in the patent research market.

Read more on the Outsell Leadership Community Platform: Patent Research Solutions Survey 2022: Buyer Profile and Budgets

Author: Hugh Logue

Date: January 10, 2022

MeritB2B Evolves into B2B Martech Through True Influence Deal
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MeritB2B Evolves into B2B Martech Through True Influence Deal

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Through True Influence, MeritB2B jumps the chasm further from being a data-influenced marketing activities outsourcer to becoming a full-funnel, data-driven marketing intelligence solution. It’s another example of the consolidation of power underway in the sales and marketing intelligence space.

Read more on the Outsell Leadership Community Platform: MeritB2B Evolves into B2B Martech Through True Influence Deal

Author: Randy Giusto

Date: January 6, 2022