Marketing and Sales Information Best Practices: Lessons from Healthcare Marketers
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Marketing and Sales Information Best Practices: Lessons from Healthcare Marketers

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Identifying how healthcare marketers use both vendors and media providers, and how they consume their information and services to access important audiences, shows the interplay of these two provider categories both now and in the future. Intent data is taking a backseat so far.

Read more on the Outsell Leadership Community Platform: Marketing and Sales Information Best Practices: Lessons from Healthcare Marketers

Author: Randy Giusto

Date: May 4, 2022

Legal Research Solutions Survey 2022: Customer Perceptions and Market Dominance
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Legal Research Solutions Survey 2022: Customer Perceptions and Market Dominance

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Recent big investments in the transformation of legal research platforms appear to be paying off: satisfaction among legal research customers is high. However, those looking to displace the dominance of LexisNexis and Thomson Reuters need fresh strategies.

Read more on the Outsell Leadership Community Platform: Legal Research Solutions Survey 2022: Customer Perceptions and Market Dominance

Author: Hugh Logue

Date: May 3, 2022