How Merging Two Publishers’ First-Party Datasets Is a New Business Model Twist
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How Merging Two Publishers’ First-Party Datasets Is a New Business Model Twist

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The partnership between Haymarket Automotive and Autovia creates a new business model twist centered on first-party data. Their approach is something to consider for B2B media companies looking to diversify their media and marketing services offerings even further.

Read more on the Outsell Leadership Community Platform: How Merging Two Publishers’ First-Party Datasets Is a New Business Model Twist

Author: Randy Giusto

Date: June 9, 2022

Legal & Regulatory Solutions – Segment View 2022
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Legal & Regulatory Solutions – Segment View 2022

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The Legal & Regulatory Solutions market bounced back in 2021 with its strongest yearly growth in over a decade, but the market was coming off a lower base. Now, with strong economic headwinds, providers need to strategically align themselves to high-growth areas targeting adjacent professions.

Read more on the Outsell Leadership Community Platform: Legal & Regulatory Solutions – Segment View 2022

Author: Hugh Logue

Date: June 8, 2022