How Merging Two Publishers’ First-Party Datasets Is a New Business Model Twist
$99.00The partnership between Haymarket Automotive and Autovia creates a new business model twist centered on first-party data. Their approach is something to consider for B2B media companies looking to diversify their media and marketing services offerings even further.
Read more on the Outsell Leadership Community Platform: How Merging Two Publishers’ First-Party Datasets Is a New Business Model Twist
Author: Randy Giusto
Date: June 9, 2022
