Outsell FutureScapes - The Future of Taxonomies
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Outsell FutureScapes – The Future of Taxonomies

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Due to the explosive growth in the size and diversity of data sets, the efficient organization of information has become increasingly critical. In this FutureScapes video, Outsell Chief Research Fellow David Worlock discusses the topic with expert Ross Leher, CEO and Chairman, WAND, Inc.

Read more on the Outsell Leadership Community Platform: Outsell FutureScapes – The Future of Taxonomies

Author: David Worlock

Date: July 26, 2022

B2B Marketer Pain Points – Intent Data
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B2B Marketer Pain Points – Intent Data

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Our latest analysis based on interviews with B2B marketers shows the importance of intent data and how it improves focus and personalization. However, ease of use and tool burnout issues remain. It also points to future needs around conversations, compliance, niche audiences, and integration.

Read more on the Outsell Leadership Community Platform: B2B Marketer Pain Points – Intent Data

Author: Randy Giusto

Date: July 25, 2022