B2B Marketer Pain Points – Data Quality
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B2B Marketer Pain Points – Data Quality

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This second piece in our series of discussions with B2B marketers dives into how data quality claims match reality. Despite all the marketing technology and specialized services out there, the changing marketing landscape is challenging both marketers and their platform and publisher partners.

Read more on the Outsell Leadership Community Platform: B2B Marketer Pain Points – Data Quality

Author: Randy Giusto

Date: July 28, 2022

Euromoney Accepts Private Equity Bids to Tackle the New Normal
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Euromoney Accepts Private Equity Bids to Tackle the New Normal

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The decline in the events business hit Euromoney hard: Despite the company’s subscription business showing growth, its share prices remain lackluster. While Euromoney agreed to a takeover by private equity firms, the path to splitting the company for short-term gains may come at a long-term cost.

Read more on the Outsell Leadership Community Platform: Euromoney Accepts Private Equity Bids to Tackle the New Normal

Author: Will Jan

Date: July 27, 2022