Add to cart B2B Marketer Pain Points – Audience Acquisition and Digital Demand Gen $99.00 This third piece in our series of discussions with B2B marketers looks at audience acquisition activities and needs. Marketers use solutions from both platforms and publishers, but there’s a movement to outsource work to agencies or bring it in-house as part of a broader first-party data initiative. Read more on the Outsell Leadership Community Platform: B2B Marketer Pain Points – Audience Acquisition and Digital Demand Gen Author: Randy Giusto Date: August 15, 2022
Add to cart Outsell Product Management Benchmark, Part II $99.00 Product management remains a critical function in today’s modern data, information, and analytics organizations, and having key benchmarks and operating practices about the function is essential. This study updates our topical analysis from 2019 and earlier in 2022. Read more on the Outsell Leadership Community Platform: Outsell Product Management Benchmark, Part II Author: Anthea Stratigos Date: August 11, 2022