Randy Giusto is a strategy executive with 30 years of experience across Innovation, Information Services, Media, and Technology from both consumer and B2B vantage points. He serves as a lead advisor at the Cal Poly Center for Innovation & Entrepreneurship’s Small Business Development Council (SBDC) in San Luis Obispo, California. He advises leaders and startups on business, marketing, product, and AI strategies. He also guest lectures on Marketing and Marketing Research at Cal Poly’s Orfalea College of Business.

Randy spent 12 years as VP & Lead Analyst at Outsell, advising CEOs and their teams on business model, AI, and marketing strategies while navigating industry developments. Prior to Outsell, Randy held several executive roles, as VP of Client Service at Nielsen Mobile, SVP of Innovation Research at Ipsos, multiple leadership roles at IDC, and earlier in his career in product marketing at Compaq Computer.

His sector experience spans consumer and B2B media, MarTech, AgTech, PropertyTech, ResTech, TravelTech, and other B2B segments. His innovation and startup experience includes Matter.vc, SVForum, MIT/Stanford VLAB, Mobile Monday Boston, MIT Digital Media SIG, and Ultralight Boston Startups.

Randy writes The Funnel is Dead, a weekly Substack newsletter covering marketing, sales, AI, and business strategy, and gives back to his community through his SBDC, Woods Humane Society, and SLO Food Bank efforts.

Randy holds a BBA in Marketing from Cleveland State University, and helped prototype a marketing segmentation project at MIT’s Marketing Lab in 2010.