Marketing – 2025 Ecosystem View

This new analysis explores the $116 billion Marketing ecosystem of data, information, and workflow software providers. The market grew by 6% in 2024, driven by demand for software and analytics solutions, and the promise of AI to automate mundane work and that done by departing staff.

Read more on the Outsell Platform: Marketing – 2025 Ecosystem View

Author: Randy Giusto

Date: September 18, 2025

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