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Outsell Premier

Outsell Premier is for enterprises whose C-suite and management teams need access to our full suite of Outsell products and services. Outsell Premier includes all the benefits below, plus additional premium services for competitor analysis and monitoring. In a truly integrated experience, your business will grow as your team leverages our executive community and councils, accesses our research and data, and takes advantage of unlimited consultations with our experts.

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Outsell Leadership Community

Outsell’s Leadership Community and Digital Councils are designed for CEOs, COOs, presidents, managing directors, and their teams to step ahead in the hyper-competitive B2B technology, data, and information services industry. Membership to this exclusive peer-to-peer community enables senior C-suite professionals and functional heads to meet with each other in person or digitally. Outsell Leadership Community and Digital Council members also have access to Outsell’s 25 years of data, analytics, and research via the Outsell platform, inquiry privilege – confidential advisory meetings between client organizations, and our team of experts.  

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Outsell Intelligence

A subscription to Outsell Intelligence includes access to our 25 years of data, analytics, and research via our Outsell platform and inquiry privilege for confidential advisory meetings with our team of experts. 

The Outsell platform includes proprietary industry operating practice reports, industry segment analysis and sizing, and in-depth data on an individual company level, enabling clients to benchmark and analyze the competition. 

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Custom Research and Consulting

Outsell Custom Research and Consulting is purpose-built to help senior executives identify growth opportunities, understand how to compete, and know what it will take to mitigate risk and successfully execute in their market. Our team of experts have completed custom research projects ranging in complexity, duration, and scope across multitudes of vertical industries and business functions. Never worry about asking if we have done something before—our team likes a challenge.

Examples of consulting projects we have completed:

 
✓ Value Chain Analysis✓ Strategy Visits &
Strategic Plan Development
✓ Total Available Market (TAM) Analysis✓ Market Segmentation &
Market Sizing
✓ Customer-Needs Assessment✓ Competitive Assessment
✓ Due Diligence✓ Data Licensing Opportunity Assessment
✓ Operational Assessment✓ Win/Loss, Loyalty & Voice of
the Customer
Let's Get Started

What is a platform? It may be the most over-used and the least well defined term in the whole lexicon of the digital economy, but it’s also, in Outsell’s opinion, one of the most important.

Our report, Information Platforms: A Business Model Framework, examines the characteristics of platforms in the networked information universe and their critical role for all businesses. We examine and illustrate the different components of a modern information platform, examine different platform models — from the perspective of business outcomes rather than the technologies involved — and look at the capabilities and organizational structures required for success.

This report includes information gathered from a dozen analyst-led primary research interviews with CEOs pursuing different platform strategies. We also combined this with our ongoing research in the industry and our constant dialogue with hundreds of senior executives across all major sectors. We’ve synthesised these views with secondary research to reach our conclusions and recommendations.

To read more about the strategic choices CEOs and their teams must make in order to decide how best to position themselves and compete successfully in this environment, download our report today.

Methodology

We completed a dozen analyst led primary research interviews with CEOs in a cross-section of information businesses pursuing
different platform strategies. We combined this with our ongoing research in the industry and our constant dialogue with hundreds
of senior executives across all major sectors, many whom are actively discussing this topic. Leaders also broached this topic at
Outsell’s Signature Event and Outsell Leadership Council meetings. We’ve synthesised these views with secondary research to reach our conclusions and recommendations.

Table of Contents

Why This Topic?

Methodology

What Is a Platform

Platform Components

Other Key Attributes of Platform Business

Platform Types

Data Platforms

Community Platforms

Marketplace Platforms

From Products to Platform

Culture of Openness

Scale vs. Control

Platform Data

Essential Actions

Related Research

Figures

Figure 1. Essential Offerings and Key Attributes of Full Information Platform

Tables

Table 1. Platform Types and Characteristics

 

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