Informa Bets on B2B and Buyer Data through $3B Clarion Deal
Informa’s purchase of Clarion doubles down on B2B and puts distance between it and competitors. But the long-term win won’t be scale. It will be Clarion’s buyer data and how well Informa turns it into insights and revenue.
Read more on the Outsell Platform: Informa Bets on B2B and Buyer Data through $3B Clarion Deal
Author: Rob Keenan
Date: October 12, 2026
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