CDP Consolidation Intensifies
The customer data platform (CDP) space continues to consolidate as big agencies and enterprise software platforms buy in, niche players specialize, and the middle gets squeezed. Companies evaluating or using CDPs will need to monitor if their tool gets acquired and how things might change.
Read more on the Outsell Platform: CDP Consolidation Intensifies
Author: Randy Giusto
Date: April 15, 2025
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