Apollo Wins a Lap; It Takes More to Win the Race
Apollo’s acquisition and merger of Emerald Holding and Questex struck a nerve at the center of the B2B events market and changes the North American power structure. The deal also raises questions about the long-term viability of event models as the business driver for the B2B sector.
Read more on the Outsell Platform: Apollo Wins a Lap; It Takes More to Win the Race
Author: Rob Keenan
Date: May 18, 2026
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