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Diversity and Inclusion – Tactical Similarities Among Major Information Providers

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This is the second in a series of analyses examining how data, information, and analytics providers embrace Diversity and Inclusion. This piece looks at the tactical approaches taken by some of the market’s largest players and follows one focus on the strategic importance of D&I.

Read more on the Outsell Leadership Community Platform: Diversity and Inclusion – Tactical Similarities Among Major Information Providers

Author: Kate Worlock

Date: February 23, 2021

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B2B Marketing Budgets: The Return to Normal Looks Choppy

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When the pandemic hit, companies froze, diverted, or eliminated marketing funds slated for in-person events while other marketing activities either paused or went forward. This analysis explores where these event dollars will go in 2021, and to which marketing activities B2B will allocate budget.

Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: The Return to Normal Looks Choppy

Author: Randy Giusto

Date: February 22, 2021