Outsell’s Annual Industry Outlook
What if you had a crystal ball that let you see into the future? What if we told you that’s what Outsell offers? Since 1998, we’ve been forecasting the key trends facing data and information industry executives. Sometimes, we’ve been too ahead of our time, and on rare occasion we’ve whiffed, but about every key trend we’ve called has played out with startling accuracy.
Each year at Outsell’s Signature Event, our Chief Analyst, Leigh Watson Healy, works with our team to pour over our findings and select the most interesting and important trends unfolding in the industry. She then puts pen to paper, or fingers to keys, to produce our annual report, which we drop the day of our event, on the heels of our keynote. Outsell’s Signature Event attendees get this important piece of work first, clients next, and then we share it with the industry because it’s so important we want everyone to benefit from it. Now in its 20th edition, this year is one you won’t want to miss.
What’s on the horizon? Well, let’s just say our prior themes — convergence, growth in the machine age, and industry at a tipping point — have all played out. It’s no longer about machines and really not about AI. We’re seeing the slow death of advertising while b2b2c becomes more prevalent. The new normal, duopolies, and even monopolies continue to consolidate while new entrants spring up like flowers overnight. The power of the user is right here, right now, as some roles wane and talent scarcity continues. There is a lot going on. To see what’s coming next, to learn about what’s right around the corner, you’ll want to join us at Outsell’ Signature Event, now in its 11th year, co-produced with JEGI. You’ll get your personal copy of our annual Outlook, a crystal ball for things to come. For CEOs, COOs, Managing Directors, and Presidents of data and information companies … register today.
Anthea C. Stratigos is Co-founder & CEO of Outsell, Inc., the leading research and advisory firm focused exclusively on data, media, information, and technology. Get professional and personal lessons from a career spent mentoring successful leaders. Tell your story or ask a question — confidentially. Ask Anthea!