How to Be Your Best in Product Management and Solutions Sales
I’ve been posting about Outsell’s Signature Event and the journey on which we’re taking CEOs, COOs, managing directors, and presidents in the global data & information industry. We’ll see innovative case studies from the leading edge of our industry, deliver our Outlook, look at valuations, and get a view from the top. Our economic update sets the tone for day two, followed by more case studies from leaders driving analytics-based solutions in traditional markets that are undergoing dramatic change. We’ll look at AI and what follows after content as well as software and services, and we’ll plan for international and global markets and then make sure everything is secure.
What’s next on the growth journey?
The journey will find us spending time with two Outsell experts (Michael Balsam and Don Best), experienced leaders in product management and platform strategy execution as well as solution selling in a global environment. We’ve been busy these past few months deepening our coverage of important topics most every CEO I speak with is asking about: How do I optimize product management? How do I optimize sales performance?
Just last night I wrote to one leader:
“What is your sales model, if yours is not to deliver value to the customer while you sell? I think we have a terminology gap, 99% of the leaders I’m speaking with want sales people who can talk the client’s language, deliver value to the client in the sales process, and differentiate and confirm why a solution will deliver ROI or business outcomes. Whether freemium, telesales, field sales, SA owners, or some dots along the continuum, the goal is to make sure the buyer “gets it” and “feels heard” and understands the benefits of investing. Different companies are using different models/channels at different price points, but the goal is the same.”
Others we speak with want to understand how to set up their product management functions — to understand how it interfaces with editorial, analytics or content/data teams, and how it aligns with product technology and software engineering. Others want to know more about how to organize product management, if they are a platform or how to do so and play in other’s platforms with APIs and other channel strategies. These are the issues we’ll be addressing with hard-hitting, practical advice that you can take with you when you return to the office. Michael has more than 15 years in data and product management executive roles. Don oversaw a global $300m+ sales organization. Both have advised leaders and have insight to share and answers to questions. You’ll love meeting the team and getting underneath these two areas which are critical to so many executives in the industry today.
Join us October 4–5 at the amazing Boston Harbor Hotel for Outsell’s Signature Event, co-produced with JEGI. We can’t wait to see you there, and if you have questions for Michael or Don before the meeting, just Ask Anthea, and we’ll get started right away.
See you soon! Register today.