Outsell Signature Event — Master Classes
This year and next require Radical Reinvention — the meta-theme of this year’s Outsell Signature Event, co-produced with JEGI. To that end, you won’t want to miss the MasterClass series we have lined up for you. Radical change means new skills and a way to sharpen the saw so that you’re bringing state-of-the-art thinking to your state-of-the-art business. It’s about the art of becoming, and there is so much to know.
We’ve got your back. Our robust partner network continues to expand, and this year we are offering the following MasterClasses:
- Using CX/UX Strategy to Reinvent the Customer Experience — Debbie Levitt, Chief Experience Officer, Delta CX
- Branding in a Reinvented World — Phil Battat, Partner, Brand Zoo Associates
- Digital Marketing: The New Essentials — Melinda Byerley, CEO & Founder, Fiddlehead™
- Selling in the New Era — Skip Miller, President/Founder, M3 Learning
- Monetizing and Licensing Data in the New Era — Barry Gold, Consulting Partner, Outsell, Inc.
- Securing the Right Metadata and Making it Work for You — Matt Turner, Strategic Advisor and Technologist
(For full details, including session dates and times, please see the Outsell Signature Event program.)
Tomorrow’s businesses will be radically focused on customer experience across every touchpoint. Tomorrow’s leaders and their teams will fundamentally think outside-in, first and foremost. You’ll need a modern and meaningful brand for a reinvented world. What are the tried and true tenets of doing this? And digital marketing in B2B is essential. There’s no one better than expert Melinda Byerley at preparing CEOs and their teams for getting this right.
Selling: It’s changing all the time, but even more so during the pandemic. Selling to executives is now the order of the day, and doing it digitally is essential. How is sales changing, and are you ready? Skip Miller will tell it like it is, and you’ll go home knowing what changes you have to make to be successful in selling both during COVID-19 and in the post-pandemic (we hope) era.
And then there’s readying your data for optimal revenue and making sure it’s in its best shape and fit for purpose. Matt Turner will speak to this topic, which will then get you ready for data licensing…
When it comes time to monetize data — to actually sell something — you may find that the complexities of data licensing are rife with landmines and goldmines. Barry has been designing and selling data products for years and is a master at data licensing.
Sign up for one or for all, but don’t miss the opportunity to prepare yourself for the year and decade ahead. Send your functional team leads if you want them to experience any of these classes, too. There’s something for every executive.
Join us at the Outsell Signature Event, co-produced with JEGI, for six MasterClasses that will give you critical insight for your 2021 planning processes. Don’t miss out! Register today.