Outsell Signature Event Announces — Ben Chodor: Radical Reinvention: Executing Digital Events
When COVID-19 struck, the travel industry came to a screeching halt almost immediately, taking with it face-to-face events. Suddenly, a major cash cow of our industry — with a tried and true formula that delivered profits and predictable revenue — went by the wayside. Events are returning in certain regions of the world, but only a smidge and our prediction is that this format will forever be changed, as will the revenue stream of our industry.
It was only a matter of time before Extinction Rebellion stood on the doorsteps of our exhibit halls to fuss about the climate footprint of big conferences and exhibitions. It was only a matter of time before next-generation workers who were born and raised on digital and social platforms decided that F2F was so yesterday. A pandemic combined with a generational shift suddenly makes the future of events a major question.
For better or worse, digital events are now the norm, at least during the pandemic. We predict that the longer they persist, the more normal they’ll become: F2F will be the exception, while hybrid will be the norm. Our threshold for physical travel will rise, and digital will be mainstream.
Just like print to digital in our magazines and newspapers, we will go from F2F to digital in the land of events. Given this new reality, though, how do we execute them? What kind of radical reinvention is required for sustained performance for audiences, sponsors, and producer P&Ls?
There’s no one better to ask than Ben Chodor, President, Intrado Digital Media, our exclusive underwriter for the Outsell Signature Event, co-produced with JEGI. Intrado is the leading platform hosting digital events and there is probably no one on the planet with more experience executing digital events than Ben. He’s worked with hundreds, if not thousands, of leading producers from major corporate names to billionaires hosting their digital events on the Intrado Platform. He’ll share with you what pitfalls to avoid and what opportunities can’t be passed up. This is one keynote of many you will want to make sure you don’t miss.
Be sure to join us at the Outsell Signature Event for Ben’s keynote — “Radical Reinvention: Executing Digital Events” — on November 12 at 9:00am PST / 12:00pm EST / 17:00 GMT. Don’t miss out! Register today.