The Outsell Signature Event — Selling Above the Line
I’m a big fan of Skip Miller, Founder, and President of M3 Learning, who I’ve known forever. Skip ran sales and was my peer on the exec team of a leading high-tech research firm. Later and oddly enough, we found ourselves working together when he was a trainer for the American Management Association and I was in the field selling sales solutions to executives. From there we’ve always stayed in touch and followed one another’s career.
He’s a well-known sales trainer, author of numerous books, his most recent Selling Above and Below the Line the subject of his talk at the Outsell Signature Event co-produced with JEGI. Skip’s work is world-class and he’s supported leading sales teams at firms like Gartner, Forrester, Tableau, and Google. He knows his stuff.
Selling effectively these days means selling Above the Line — to execs, to people with real business problems, with real budgets and real impact they have to measure. He’ll share how to get this done and make sure every CEO in the room understands it’s no longer about solution selling or Challenger selling it’s about selling ATL. Learn how, find out more, and ready your sales team. At the event, you’ll go on a journey from strategy to strategy execution to product execution and ensuring processes are ready and raring to go. No better one to ready than your sales function because you have to sell to grow. This is where the rubber meets the road and where your success can stall. You’ll love this time with Skip.
See you next week! Register today!