Improving Sales Effectiveness
You can lay down odds that when we speak with CEOs two things come up:
- Talent
- Improving Sales Effectiveness
In our most recent CEO Sentiment Study, improving sales was the top initiative most often cited as the focus for the coming year. CEOs project their best growth opportunities will come from sales of new products into existing core markets. Organic growth in our industry averages 3% and the way to capture that growth means better sales, better solutions, and winning market share in most cases. It boils down to sales. This year at the Outsell Signature Event, co-produced with JEGI, 3–4 October at the wonderful Corinthia Hotel London, we are addressing Improving Sales Effectiveness and are bringing you the expert in the field who launched the Challenger Sales Model at Corporate Executive Board, now Challenger Inc. Simon Frewer promises to share the key practices that will improve your sales. This year’s theme is Case Studies in Execution. We’ll have revisited strategy, changed revenue models, told you how to have the CEO Product Mindset and shared how CTOs execute. Then, it’s time to sell. That’s where the rubber meets the road and where execution really matters. Challenge yourself. Become a challenger and ensure your sales force does too. Don’t miss out.