The Great Debate: What Happens When Markets Break?
It might be a slight exaggeration to say that besides newspapers, no other segment in our industry has gone through more change than what’s going on with textbooks in education. While the education ecosystem is slow to change, technological and consumer forces combined with institution spending are shifting and creating an almost perfect storm. Driving Growth in the Data Economy means responding to these demands and, more so, staying out in front of them. So, when leaders are on the forefront, what are they doing? How do they do it? It thrills us to bring you no two better speakers than David Levin, CEO of McGraw-Hill Education, and Ken Michaels, CEO Macmillan Learning, to lead us through this part of our program on day two of Outsell’s Signature Event.
This will not be adversarial, and there is no vote, but we promise an education about education.
Driving growth in the data economy means moving from one-to-many solutions to one-to-one highly personalized solutions. How? One of the great elements of these two leaders coming together in Boston is that neither were in the businesses of selling college textbooks before assuming their roles. What are they seeing that those before them did not? What insights do they bring from your previous experiences in software and technology and B2B that others can benefit from? And what do comparative views and differences in the way two leaders look at a similar set of problems tell us?
This will not be adversarial, and there is no vote, but we promise an education about education. Along with it, we’ll take away lessons about how to look outside the box to drive growth with analytics driven solutions — in any of our industry’s fast-changing segments. David and Ken are two of our industry’s brightest minds. They will provoke and prod, probe and challenge, and we can’t wait to hear from them.
Don’t miss them as our program journey continues. You’ll come away with new ideas and thoughts about advancing your own data and information business. Don’t fall behind, register today and join us in Boston October 4–5.