Operating Practices: Zero Clicks & AI Search

AI answer engines are accelerating zero-click searches, pushing website traffic down by 50% or more for some companies. Organizations relying heavily on organic search, advertising, affiliate revenue, or traditional SEO are hit hardest. This analysis details how companies are responding.

Read more on the Outsell Platform: Operating Practices: Zero Clicks & AI Search

Author: Randy Giusto

Date: November 25, 2025

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