Marketing Research2024 Segment View
The global Marketing Research segment grew by 5% in 2023, with ResTech players leading the way through subscription platforms, while full-service providers struggled amidst the big tech recession. M&A is heating up despite economic challenges, driven by demand for real-time data and AI efficiencies.
Read more on the Outsell Leadership Community Platform: Marketing Research2024 Segment View
Author: Randy Giusto
Date: June 12, 2024
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