Audience Acquisition Strategies Revisited
Concerns about cookie deprecation, algorithm changes, advertising revenue shortfalls, social platform changes, bot traffic, and generative AI’s impact on search are mounting. Revisiting audience acquisition strategies can help organizations reduce the volatility of these compounding factors.
Read more on the Outsell Leadership Community Platform: Audience Acquisition Strategies Revisited
Author: Randy Giusto
Date: April 08, 2024
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