Tatiana Khayrullina

Consulting Partner, Standards and Technical Solutions

Bio

Tatiana’s background is in market intelligence and strategic assessment, with experience leading projects in primary market research, evaluation of innovative technologies and facilitation of strategy development. Coming from the standards publishing side of the information, data, and analytics market, for more than 15 years, she has focused on solutions targeting engineers, such as standards, technical reference resources, professional development, or safety certification.

She draws from her extensive experience in a range of advisory roles across company functions with a major North American standards development organization to identify trends, rank market players, and assess growth opportunities in the diverse sector of engineering solutions.

In her role as a consulting partner on standards and technical solutions, Tatiana covers the global standards publishing, data, and analytics markets with a particular focus on innovative technology, revenue diversification, and user-centric publishing.

Expertise

  • Market analysis, segmentation, opportunity evaluation
  • Needs assessment and feasibility studies, development of business cases and business plans
  • Strategy development through the application of carefully crafted market intelligence
  • Design, execution, and interpretation of primary market research
  • Deriving meaning from data and visualizing quantitative data to maximize insights
  • Standards development industry and processes
  • Testing and certification industry competitive landscape in North America and globally

Education

  • Advanced Certificate in Big Data Analytics, McMaster University
  • Certificate in Business Strategy: Achieving Competitive Advantage, Cornell University–Johnson Graduate School of Management,
  • Certificate in Quantitative Methods for Business Management, The University of Toronto
  • MBA program, American Institute of Business and Economics
  • BA in English and German, Ulyanovsk State Pedagogical University,

Experience

  • CSA Group
  • HealthTech Corporation
  • Accenture
  • Merz Pharma

Connect

LinkedIn

More About Tatiana

Bucket List

  • Don’t really have places to tick off the bucket list; I like slow travel and revisiting places I already know and love.

Favorite Quote

“Give what you have. To someone, it may be better than you dare to think.” ― Henry Wadsworth Longfellow

Activities Outside of Work

  • Plenty of reading, yoga, golf, skiing, and failed attempts at training my dachshund.

Power Breakfast

  • Avocado toast and coffee on a sunlit patio

Favorite Cities

  • Madrid, London, St. Petersburg, and Moscow

Where I Grew Up

  • Moscow, Russia and Tashkent, Uzbekistan