Randy Giusto
VP & Industry Lead
Bio
Randy advises CEOs and their executive teams on business model evolution and innovation, strategies around content, events, marketing services, subscription-based revenue models, and emerging AI trends and risks. He oversees Outsell’s thought leadership in the areas of B2B and B2C media, events, marketing services, and AI-driven data and analytics solutions. Past experience includes VP at Nielsen, SVP at Ipsos, GVP and GM at IDC, and product planning, program marketing, and market research at Compaq Computer.
Expertise
- Media and marketing services business models
- Sales and marketing intelligence software solutions
- Marketing and market research business models
Education
- BBA in Marketing, Cleveland State University
Experience
- More than 25 years’ experience in marketing research, product marketing, and consumer and B2B marketing strategy.
More About Randy
Bucket List
Don’t have one.
Favorite Quote
“Your greatest contribution to the universe may not be something you do, but someone you raise.” —Unknown
Activities Outside of Work
- Cycling, hiking, and kayaking California
Power Breakfast
- A bowl of gluten-free granola and an unsweetened iced latte with two shots of Illy espresso
Favorite Cities
- Barcelona, Geneva, Trieste, Stockholm, San Francisco, Santa Fe, and Boston
Where I Grew Up
- Northeast Ohio