Rob has more than 25 years of experience in the BtoB media and information sector. Prior to joining Outsell, Rob ran Keenan Media, a consulting practice focused on helping BtoB media brands with product and digital strategy. He has also served as the VP of Product Development at Adweek, the leading media brand in the marketing space, and the VP of Digital for Edgell Communications, a privately held media brand that merged with Stagnito Business Information in a private equity acquisition. Rob has also held positions with CMP Media, Penton Media, and VertcalNet and has been a featured speaker at a number of industry events, including Comdex, the Business Information & Media Summit (BIMS), and MediaGrowth Executive Summit.