Operating Practices: Audience Acquisition and Measurement
By revisiting audience acquisition strategies companies can help reduce some of the volatility of today’s market. They also need to re-cast their measurement efforts. This fifth and final piece in our audience acquisition looks measurement best practices and the metrics used to define success.
Read more on the Outsell Leadership Community Platform: Operating Practices: Audience Acquisition and Measurement
Author: Randy Giusto
Date: July 10, 2024
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