NielsenIQ and GfK Merge to Consolidate Retail Research and Data
The merger of GfK and NielsenIQ consolidates share even further among the Marketing Research top 10, beyond the recent IRI and NPD combination. Deals like these don’t create growth acceleration immediately, and there are lessons to learn here.
Read more on the Outsell Leadership Community Platform: NielsenIQ and GfK Merge to Consolidate Retail Research and Data
Author: Randy Giusto
Date: July 14, 2022
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