Merger of IRI and NPD Creates Research and Business Model Synergy
The merger of the companies works because of how they complement each other rather than compete head-to-head. Information providers looking for similar opportunities need to focus less on the many smaller-company sell sheets that bombard their desks weekly and more on the few key opportunities.
Read more on the Outsell Leadership Community Platform: Merger of IRI and NPD Creates Research and Business Model Synergy
Author: Randy Giusto
Date: April 18, 2022
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