How Google Search Generative Experience Will Impact Site Traffic
The FTC is blocking IQVIA’s acquisition of Propel Media due to healthcare marketing concerns even though deals like this continue to play out across AdTech. Companies in other sectors doing similar deals need to limit their future impact to pricing and partners to escape similar scrutiny.
Learn more on the Outsell Leadership Community Platform: FTC Blocks IQVIA’s Propel Media Pharma and Healthcare Marketing Deal
Author: Randy Giusto
Date: July 31, 2023
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