Four Lessons Learned When Pivoting a Sales Org from Media to Information Services

Moving to a blended business model of media, events, research, marketing services, data, and information requires rethinking the company’s sales approach. This analysis explores how to think about sales structure when evolving in this direction.

Read more on the Outsell Leadership Community Platform: Four Lessons Learned When Pivoting a Sales Org from Media to Information Services

Author: Randy Giusto

Date: January 30, 2023

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