Four Lessons Learned for Support Teams When Pivoting from Media to Information Services
Moving to a blended business model of media, events, research, marketing services, data, and software requires rethinking the company’s sales support approaches, not just the core sales team. This analysis explores how to think about support teams and roles when evolving in this direction.
Learn more on the Outsell Leadership Community Platform: Four Lessons Learned for Support Teams When Pivoting from Media to Information Services
Author: Randy Giusto
Date: February 28, 2023
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