B2B Media & Business Information2024 Segment View
The B2B Media and Business Information segment grew 14% in 2023, driven by sustained post-COVID events rebound – down from 17% in 2022. However, challenges from big tech’s spending freeze and AI-driven changes to search are reshaping audience acquisition and growth strategies for 2024.
Read more on the Outsell Leadership Community Platform: B2B Media & Business Information2024 Segment View
Author: Randy Giusto
Date: June 10, 2024
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