B2B Marketer Pain Points – Intent Data
Our latest analysis based on interviews with B2B marketers shows the importance of intent data and how it improves focus and personalization. However, ease of use and tool burnout issues remain. It also points to future needs around conversations, compliance, niche audiences, and integration.
Read more on the Outsell Leadership Community Platform: B2B Marketer Pain Points – Intent Data
Author: Randy Giusto
Date: July 25, 2022
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