B2B Marketer Pain Points – Audience Acquisition and Digital Demand Gen
This third piece in our series of discussions with B2B marketers looks at audience acquisition activities and needs. Marketers use solutions from both platforms and publishers, but there’s a movement to outsource work to agencies or bring it in-house as part of a broader first-party data initiative.
Read more on the Outsell Leadership Community Platform: B2B Marketer Pain Points – Audience Acquisition and Digital Demand Gen
Author: Randy Giusto
Date: August 15, 2022
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