Investment in SaaS and DaaS abounds as businesses begin to rely heavily on this technology. What lies ahead? Outsell Chief Research Fellow David Worlock gets insights from expert Graeme McCracken, advisor and non-executive director of B2B information companies.
The combination creates a strong agri-food commodity solution for international markets and points to the importance of ingredients coverage for other data, information, and analytics companies looking for growth opportunities in adjacent markets.