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By licensing its content to OpenAI, the FT not only finds a new revenue stream for its archive, but also positions itself at the forefront of an emerging trend in digital journalism.
Read more on the Outsell Leadership Community Platform: OpenAI and FT Licensing Deal: Old News, New Value
Author: Hugh Logue
Date: May 01, 2024
Revisiting audience acquisition approaches can help organizations reduce the volatility of compounding market factors. This analysis looks at the importance of conducting a content audit to align content strategy with an audience acquisition one.
Read more on the Outsell Leadership Community Platform: Operating Practices: Audience Acquisition and Content
Author: Randy Giusto
Date: April 23, 2024
