Operating Practices: Audience Acquisition and Events
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Operating Practices: Audience Acquisition and Events

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When revisiting audience acquisition approaches, events can deliver new exposure and serve as a valuable engagement channel. This analysis looks at the importance of conducting an events audit to align audience acquisition strategy to event-related marketing and sales activities.

Read more on the Outsell Leadership Community Platform: Operating Practices: Audience Acquisition and Events

Author: Randy Giusto

Date: May 22, 2024

Deutsche Börse Announces the Launch of Its New Data Marketplace
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Deutsche Börse Announces the Launch of Its New Data Marketplace

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Deutsche Börse recently announced it would unveil a new data marketplace in Q4 2024. This analysis explores the implications for the broader financial market data industry and essential actions for other exchanges, financial market data providers, and technology vendors.

Read more on the Outsell Leadership Community Platform: Deutsche Börse Announces the Launch of Its New Data Marketplace

Author: Sachin Gulab Kalwani

Date: May 14, 2024