Let Us Solve Your Most Pressing Problems

A track record of influencing billions of dollars in deals, and a global network of thought leaders draws on the strength of Outsell’s industry experience to focus solutions on the real issues affecting businesses today. Data, information, media, and technology are rapidly converging, putting pressure on business leaders to make faster, better decisions that anticipate the interplay among these forces. Outsell’s Custom Research & Consulting provides confidential research and analysis, advice, and execution support to help clients adapt to changing markets and business dynamics.

A Field-Proven Approach

Clients rely on Outsell’s consulting and proven approach through all stages of the business and product lifecycle.
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What does Custom Research and Consulting do?

Your personal advisory board that answers your most pressing questions:

What changes in people, product or process must we make?

How is my business doing?

What should we offer?

What new trends, technologies or events are emerging?

Our Vertical Expertise


Scientific, Technical & Medical Information


Media & Marketing


Legal & Regulatory & Governance Risk & Compliance


Information Management & Library


Finance, Credit & Governance, Risk & Compliance


Education Content, EdTech & Human Capital Management


B2B Trade & Business Information & Company Information

Our Information Service Offerings:


Offering Concept & Definition

  • Identify & Segment Target Market
  • Size Market
  • Identify End User Needs
  • Assess Competition
  • Test Concept
  • Define Top Level Architecture

Offering Feasibility & Prototype

  • Identify, Select Content & Technology Architecture
  • Negotiate, Buy or Build
  • Evaluate Products
  • Define User Interactions
  • Create Look & Feel
  • Develop Test & Launch
  • Review With Users

Deployment & Tactical Marketing

  • Produce Product
  • Finalize Pricing
  • Develop Collateral & PR
  • Sell Through Channels
  • Assess Win / Loss

Performance Measurement

  • Analyze Web Statistics
  • Assess Profitability
  • Measure ROI & Customer Loyalty
  • Benchmark Performance
  • Revise or Discontinue Offering

We Focus On:


strategy development


the competitive environment


to emerging trends and disruptors


acquisition targets


opportunity and size assessment


partnerships and make or buy alternatives


the viability of new concepts and offerings with end users and buyers

Win / Loss

and loyalty measurement


strategy and content sourcing


assessment and architecture


investment opportunities and commercial due diligence


line profitability assessments and KPI dashboard development

A Network That Works

Outsell brings together proprietary information resources, proven research methodologies, expert analysts, and a managed network of Consulting Partners and Affiliates to develop results, recommendations, and actionable plans. We assign a designated team of senior executives to all aspects of an engagement, including scope and design, methodology development, research paths, ultimate analysis, and synthesis of results and recommendations.

Outsell provides a wealth of information industry thought leadership and senior execution experience to every client challenge. Consulting partners are a core part of our community, recruited and certified in Outsell’s methodologies and tools, with full access to our databases, industry research, analyst team, and events. Partners bring an average of 20 years of industry experience, with deep specialization in their field, including C-Suite experience, operational expertise, and consulting skills.

Outsell considers each client’s specific business drivers, timetable, and budget in determining the most appropriate and relevant approach to client needs. Our philosophy and practice ensure that we create a fact-based underpinning for each engagement, providing a quantifiable and credible foundation for our analysis and guidance, and ultimately the client’s decision to execute.

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Our Research Techniques

Our team is supported by quantitative and qualitative research expertise including:



Analyst Led Qualitative Interviews


Primary Research Quantitative Surveys


Research, Questionnaire, and Sample Design


Data Acquisition and Analysis


Cluster and Segmentation Analysis


Trend and Significance Testing


Web-Based Surveys and Telephone Interviews

Investors, board members, CEOs, and operating executives must make real-time decisions and understand their changing marketplace, competitive landscape, and operational best practices and benchmarks — and they must do so in a time-pressured world where access to integrated platforms and decision support is paramount.

Executives don’t have time to deal with myriad sources and want to trust that they are getting the best decision support for their investment.

Outsell is that trusted partner.

Smart Executives Win.