Adtech, martech, digital media, marketing spend, advertising budgets — it’s all crucial and constantly changing. Where is the money flowing? We meticulously monitor this segment, focusing on spending, solutions, and what’s coming up next.
The rapid convergence of information, media, technology, and data is reshaping businesses every day. Enter Outsell, Inc., the only research and advisory firm focusing on these four sectors.
Class is always in session for Outsell. From evolving edtech solutions to new workflow tools, our coverage spans content and solutions supporting activities in K-12, higher education, and corporate training.
From shrinking budgets to new technologies, we cover the most important issues affecting the IM community. These include understanding users’ information and research needs, keeping current with new library technology and information products, understanding services and workflow tools, treating data as a strategic asset, and tying library value to the strategic goals of the enterprise.
Convergence of information and technology is the new normal. Our coverage in this area details workflow solutions, credit ratings, consumer and commercial credit information, investment information, risk and compliance management, tax and accounting, and board and information governance.
We treat this segment as we do our own health — holistically. Our coverage spans global trends and analytics for population health management, health record software, drug databases, healthcare journals, and medical reference books and databases for professionals and consumers.
It’s all about the end user. How do you deliver the right content in the right format through the right channels? We cover emerging technologies and businesses who are cutting-edge with new distribution models and services.
Who’s who in information industry? We cover all of the service providers so you’re always aware of potential opportunities or threats.