Outsell's Information Industry Outlook

All Data, Nothing But Data

For the $1.5 trillion-dollar information industry, where does the number one growth opportunity lie?

Data monetization.

Today, everyone is a data provider, user, and maker, and the swelling number of applications for machine driven data analytic solutions offer a revenue goldmine.

Outsell’s Information Industry Outlook 2017All Data, Nothing But Data highlights the top 10 industry trends, with data at the epicenter. The report also highlights other key trends, including:

  • Innovation demands the de-siloing of data with opportunities available for new service models.
  • The platform model is rising as product-oriented strategy evolves — be on a platform or ride on someone else’s.
  • Advertising might survive by getting smarter, and with increasing cybersecurity concerns, firms that specialize in cybersecurity will become hot M&A targets.
  • Talent trends are changing now that data is a foundational element of product strategy.

Who are the top disruptive companies to watch? Which information industry segments will experience the strongest growth next year?

Read our report for essential actions to thrive and grow in today’s data-driven world.

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