Toluna Pioneers Panel Communities – Blending Online Panels with Social Media

Author: Louise Garnett, Vice President & Lead Analyst

Toluna PLC, a public company based in London, is a fast growing and unique player in the world of online panels. It has turned one-way online panels into social media communities by enabling members to engage in peer-to-peer interactions - what Toluna calls “panel communities.” This new level of engagement creates a number of benefits, including keeping the online panel members interested and engaged. Toluna is a good example of a market research firm that is on the leading edge of incorporating social networking and Web 2.0 ideas into online panels. This report contains:

- Company highlights, including product offerings and revenue by geographic region;
- Details of Toluna’s competitive landscape, with examples of competitors and an analysis of market opportunities and threats;
- Factors that make Toluna unique;
- A company at a glance table with key facts about Toluna including revenue growth, number of employees, and details about the panels;
- Essential actions for publishers and information providers.