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Top 10 US Public News Companies: Print-to-Digital Market Size and Share

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Author: Ken Doctor, Affiliate Analyst

Most regional news publishers don’t compete with one another; rather, in the largely geographically defined business, they compete with other media for ad revenue and for reader attention. Consequently, too little is known about how well news publishers are doing relative to one another. This report is a first effort to create a baseline of size and share metrics and provide a sense of movement within the News industry. Based on data Outsell collected about the top 10 public newspaper companies in the US, the report helps answer the questions in front of newspaper company CEOs and their operational leaders: “who is meeting the challenge best?” and “how can we learn from them?” It includes:

- A focus on two key metrics: overall company performance (total revenues, ad revenues, circulation revenues, and online revenues); and online usage (unique visitors and time spent on-site);
- Analysis of the importance of these metrics, reasons behind the movements tracked, and their implications;
- Top drivers associated with news publishers that are outperforming their peers;
- Essential actions for news publishers that want to keep up.

Pub Date: January 31, 2008
Pages: 24
Format: PDF Application_pdf

Table of Contents

  • Why This Topic?
    1. Key Findings
    2. Methodology
  • Market Overview
    1. Total News Publishing Revenues
    2. Advertising Revenues
    3. Circulation Revenues
    4. Online Revenues
    5. Online Revenues as a Percentage of Total News Publishing Revenues
    6. Circulation/Online Business Transition Ratio
    7. Online Unique Visitors
    8. Online Average Monthly Minutes per Visitor
  • Essential Actions
    1. In Print
    2. Online
    3. Remodeling the Newspaper House for the New Era

    Tables & Figures

  • Table 1. Market Share Movement in Total News Publishing Revenue
  • Table 2. Market Share Movement in Advertising Revenues
  • Table 3. Market Share Movement in Circulation Revenues
  • Table 4. Market Share Movement in Online Revenues
  • Table 5. Market Share Movement: Digital Revenues as a Percentage of Total Revenues
  • Table 6. Change in Circulation/Online Business Transition Ratio, 2006 Compared to 2007 Through 3Q
  • Table 7. News Companies’ Percentage Increase/Decrease in Unique Visitors, 2006-2007 (May-July)
  • Table 8. News Companies: Leaders in Unique Visitors, May-July 2007
  • Table 9. News Companies’ Percentage Increase/Decrease in Average Monthly Minutes per Visitor, 2006-2007
  • Table 10. Leaders in Average Monthly Minutes per Visitor, May-July 2007

    • Companies Mentioned

  • Aggregate Knowledge
  • Associated Press
  • Belo
  • Caspio
  • Cox
  • Dow Jones
  • Gannett
  • Google
  • Hearst
  • Inform
  • Lee
  • McClatchy
  • MediaNews
  • New York Times Co.
  • Philadelphia Media Holdings
  • Reuters
  • Scripps
  • Tribune
  • Washington Post Co.
  • Yahoo!
  • Zillow

Companies Mentioned

  1. Aggregate Knowledge, Inc.
  2. Belo Corporation
  3. Cox Enterprises, Inc.
  4. Dow Jones & Company
  5. Gannett Co., Inc.
  6. Google, Inc.
  7. Hearst Business Media
  8. Inform Technologies LLC
  9. Lee & Co.
  10. McClatchy-Tribune Information Services
  11. MediaNews Group, Inc.
  12. New York Times Company
  13. Philadelphia Media Holdings, LLC
  14. Reuters
  15. The Associated Press
  16. The E. W. Scripps Company
  17. The Tribune Company
  18. Washington Post Company
  19. Yahoo! Inc.
  20. Zillow.com